Educational content that actually makes photographers use your gear

I help photo and video brands turn complex tools into clear, binge-worthy education that drives adoption, loyalty, and sales.

Trusted by brands like Narrative, Elixxier Software, Tether Tools, FJ Westcott, Studio Titan America, and more.

Book a discovery call: hello@jeahnlaffitte.com

See content examples

I partner with brands who build tools for photographers and content creators, including:

  • Software: AI culling and editing tools, studio-planning and lighting simulation apps, workflow utilities, and creative plugins.

  • Hardware: Lighting systems, stands, grip, tethering and connectivity tools, and studio support gear.

  • Education-focused teams: Marketing, product, and education departments that need a creator who “speaks photographer” and can teach without dumbing things down.

The Problem I Solve

Most product education for photographers misses the mark:

  • It assumes too much technical knowledge or way too little.

  • It focuses on features instead of real-world scenarios.

  • It looks like a tutorial, but it doesn’t actually change behavior.

I bridge the gap between your engineering, marketing, and your end user so photographers understand not just what your product does, but when, why, and how to use it in their real workflows.

How I Help Your Brand

I design and produce education that feels like it was made by a working photographer—because it is.

1. Strategy & Content Roadmap

We define what photographers need to learn to get real results with your product, then build a content plan that meets them where they are.

  • Onboarding and “first win” content.

  • Workflow deep dives and problem-solution videos.

  • Campaign-based educational series to support launches and promos.

2. End‑to‑End Content Production

You get fully produced, ready-to-publish pieces that reflect your brand and speak your users’ language.

  • Video lessons, walkthroughs, and screen-recorded tutorials for software.

  • On-set, studio-based, and location-based content for hardware and lighting.

  • Scripts, outlines, slide decks, and supporting assets for live events or webinars.

3. Implementation & Optimization Support

Education only works if people find and finish it.

  • Recommendations on where to deploy content (website, LMS, YouTube, social, in-app, email).

  • Content structure that improves watch time and reduces support tickets.

  • Iteration ideas based on feedback from real photographers and students.

Why Brands Like Working With Me

  • I’m a working photographer and educator. I understand how pros think, buy, and learn.

  • I know your ecosystem. I’ve worked with brands that build AI culling and editing tools, lighting design software, tethering solutions, and studio hardware, so I understand the full workflow from capture to delivery.

  • I speak both “marketing” and “technical.” I can translate specs and feature lists into real-life use cases that resonate with photographers.

  • I design for adoption, not just views. Every video or lesson is built around a specific behavior you want your customers to take.

Example Outcomes

Imagine:

  • A new user learns your software in one sitting and immediately integrates it into their editing workflow.

  • A portrait photographer sees exactly how your stand, tethering setup, and lights work together in a high-volume headshot environment.

  • Your launch campaign includes an educational mini-series that your audience saves, shares, and references long after the promo ends.

That’s the kind of content I create with brands.

Let’s Build Your Next Educational Series

If you’re ready to turn your product into a must‑use tool in photographers’ workflows, I’d love to collaborate.

  • Book a discovery call to talk through your product, audience, and goals.

  • Or email me with a brief outline of what you’re building, and I’ll reply with a proposed content approach and next steps.

Book a discovery call or request a content proposal: hello@jeahnlaffitte.com